Friday, August 21, 2009

Drug Advice Support featured in Business Week


Yesterday the Drug Advice Support (Our mobile counselling drug support service) was featured in US publication BusinessWeek, The article "MXit Mixes Mobile Networks with Social Conscience" was the second major publication the project featured in this week. MXit being more than just a Mobile Instant Messenger but moving towards becoming more of a Mobile Social Network have become one the big African Mobile Innovations that will continue to grow in Africa and in parts of Asia according to Herman Heunis, CEO of MXit Lifestyle. He also added in the Business Week article that MXit has an advantage over telecoms in understanding social behavior because that's "the core" of their business. With this perspective towards their product and their innovation we should see a greater increase of MXit type technologies being deployed in the area to support Social Good.

The full article featured in BusinessWeek can be read here.

3 comments:

anastacia said...

did you see this article?

http://www.newscientist.com/article/mg20327224.300-mobile-messaging-network-counsels-cape-town-drug-users.html?DCMP=OTC-rss&nsref=tech

Marlon said...

Yes I read the article, thanks Anastacia. Hope you are well.

Evan said...

Little but Interesting One!
Business Advice