World AIDS Day and Reconstructed Living Lab

Today the world is celebrating World AIDS Day and at RLabs we are doing our part to ensure a difference in the lives of people impacted by HIV and AIDS. Some of the projects the RLabs team had involvement with includes:


- Mobile Counselling with Cell Life and National AIDS Helpline

- Mobile HIV/AIDS Information Portal with more than 30,000 subscribers

- Mobile HIV/AIDS CellBook partnership with Metropolitan Foundation providing users access to a full text with advice and information via the mobile phone.


These are just some of the activities RLabs are busy with to reconstruct communities across South Africa.

Mobile language preferences by users on MXit

One of the projects that we are collaborating with is the Red MXit information service offering HIV info to users in different languages. This project is currently be managed by Cell-Life and the idea is to give access to information on the MXit platform. The user have to add the service on the MXit profile as a buddy and can view information in 4 of the official South African languages (SA have 11 official languages - See table on the right for language distribution during 2001 census) and in the text (mobile) language. It was interesting to see (High level observations) which of these languages are the most popular amongst our users using this service. Red gave the user the following language options:

- English
- MXit Chat
- Afrikaans
- Sesotho
- Zulu

The number of subscribers to this service is 22,003 of which 62% is male subscribers. The age groups for this service support the MXit demographics with 76% of the subscribers being between the ages of 15-25. The same content was available in all the language options for the user and the following was the language preferences (estimates based on overview of available users count) ranked:

1) English was the most popular choice with approximately 60% of users accessing content
2) Chat Language (MXi Chat) had approximately 25% of users
3) Afrikaans had approximately 10% of the users accessing content
4) Zulu content was accessed by approximately 3% of users
5 Sesotho content was accessed by approximately 2% of users

Although Zulu has the highest number of home language speakers in South Africa in only managed 4th on the list of available languages with the English language proving to be the most popular with the current group of subscribers. Interesting observation in the above list is the MXit chat or chat language that was more popular than Afrikaans, Zulu, Sesotho combined (These languages presenting more than 45% of the South African population).

Perhaps more should be done to see how the chat language can be integrated as part of mobile service delivery with the increase of mobile users being comfortable communicating using it as its language of choice.

To add this contact on MXit:
- Go to Tradepost
- Select MXit Mix
- Select My Culture option
- Select Red
- Add Contact

This service is available 24 hours a day. Your feedback would be welcomed.

Red HIV Zone on MXit

Today we launch another exciting inititiave a collaboration with Cell-Life. South Africa has 5.7 million people living with HIV of which and estimated 3 million between the ages of 12 and 35. This is also the age group that has the most mobile and mobile chat (e.g. MXit) users. To ensure that people in this age group are reached with information and advice about HIV on a communications platform that they use daily MXit proved to be an ideal medium.

This is the Cell-Life Red project that will provide users FREE access to information and advice to information about HIV and AIDS. This service is available 24 hours a day and is easily accessible. This new service will offer people opportunity to be part of a community that will support those in need.

Information about HIV will be available in 5 languages (including a chat language)and will also have competitions, contact details and much more as part of reaching the 14 million users on MXit.

If you want to go Red on MXit then you can do the following:

- Go to Tradepost
- Select MXit Mix
- Select My Culture option
- Select Red
- Add Contact



Our goal is to reach at least 250,000 users who will use this contact for information and advice relating to HIV and AIDS. The Red revolution has surely begun. Follow Red also on twitter @RedMXit for more information and updates about the service