Friday, July 24, 2009

Social Media and Teens

After spending 4 weeks in the UK and connecting with a large number of young people it was interesting to hear some of their comments about Social Media. Speaking to approximately just over 100 teenagers during my stay I wanted to know what are their social media tool of choice, what they think of micro-blogging like Twitter and what are the Instant Messenger that they use most of the time.

All the youth (aged 13 - 26) indicated that they are using FaceBook and that it is their social network of choice. Only 5% of the youth have a Twitter account and some of them thinking that Twitter is for "famous people". Only two of the 5% were using it often and almost 10% did not know about Twitter. The Instant Messenger of Choice was MSN and very few of them used Mobile Instant Messengers.

It would be interesting to see how Teens in South Africa and those in the UK are adopting Social Media. We are currently running a Social Media with Teens programme as part of the Athlone Living Lab project and it seems as if from the offset it has been received positively by our teens in Cape Town, South Africa.

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