Monday, July 27, 2009

Red HIV Zone on MXit

Today we launch another exciting inititiave a collaboration with Cell-Life. South Africa has 5.7 million people living with HIV of which and estimated 3 million between the ages of 12 and 35. This is also the age group that has the most mobile and mobile chat (e.g. MXit) users. To ensure that people in this age group are reached with information and advice about HIV on a communications platform that they use daily MXit proved to be an ideal medium.

This is the Cell-Life Red project that will provide users FREE access to information and advice to information about HIV and AIDS. This service is available 24 hours a day and is easily accessible. This new service will offer people opportunity to be part of a community that will support those in need.

Information about HIV will be available in 5 languages (including a chat language)and will also have competitions, contact details and much more as part of reaching the 14 million users on MXit.

If you want to go Red on MXit then you can do the following:

- Go to Tradepost
- Select MXit Mix
- Select My Culture option
- Select Red
- Add Contact

Our goal is to reach at least 250,000 users who will use this contact for information and advice relating to HIV and AIDS. The Red revolution has surely begun. Follow Red also on twitter @RedMXit for more information and updates about the service

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