Thursday, September 3, 2009

Mobile Youth: Youth Marketing for the Public Sector

This week the Drug Advice Support service to mobilise youth in support of social good was featured on Mobile Youth website and Upstart Radio. An eBook "Youth Marketing for the Public Sector" by Graham Brown explores various ways how brands and public sector organisations have engaged youth in social programs. In our case the key element was identifying the champions amongst the youth as reaching them on a platform that they are comfortable with.

You can read more about engaging with youth for social good programmes in the FREE eBook that can be downloaded here.

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