MXit for drug counselling?

Today was one of those days where I realised that a technology (MXit) that are being used in our communities are not utilised to empower these communities. Other than Dr. Math and iDrive no other social services are being offered using this Mobile Instant Messaging platform. The thought crossed my mind of using MXit as a tool for drug counselling. Will this ever really work? Definitely something that needs more attention. Will keep you updated on the progress of this project.